![]() The FRUIT OF THE LOOM® 100 percent cotton underwear collection with DUAL DEFENSE features will be available during the key "back to school" season, and includes crew, V-neck and A-shirt tops, and both brief and boxer brief bottoms. "As an industry leader, Fruit of the Loom has recognized this important trend and responded by enhancing its Fruit of the Loom products with INTELLIFRESH™ built-in odor protection." "The growing consumer trend for a more hygienic, sustainable lifestyle is increasing the marketplace demand for apparel with ‘smart technologies' that offer multiple functional benefits," said Karel Williams, strategic marketing director for Dow Microbial Control. Packaging for the FRUIT OF THE LOOM® products with DUAL DEFENSE™ will feature the INTELLIFRESH™ trademark signaling consumers that the products contain reliable and longer lasting built-in odor protection. This collection delivers both in products consumers already know, love, and trust," said Mark Hartman, vice president of marketing for Fruit of the Loom.įRUIT OF THE LOOM® chose SILVADUR antimicrobial technology because of the durable performance to last through multiple home launderings. ![]() They want enhanced benefits at a great value. These can be paired with casual and breezy. "Fruit of the Loom is listening to our consumers. That's where Fruit of the Loom underwear comes from, it comes from the Hail Mary when you say, 'Blessed is the. The fruit of the loom underwear have a host of attractive features such as no-slip grips and waterproof ability. INTELLIFRESH™, powered by Dow SILVADUR™ antimicrobial technology, utilizes a patented, smart delivery system that enables long-lasting protection by minimizing the growth of odor-causing bacteria on fabric surfaces. Fruit of the Loom Women's Beyondsoft Bikini Underwear, 6 Pack, Sizes S-2XL 416 From 18.99 Fruit of the Loom Fruit of the Loom Women's Comfort Covered Cotton Brief Underwear, 6-Pack 250 14. The collection of men's FRUIT OF THE LOOM® underwear with DUAL DEFENSE™ will be enhanced with INTELLIFRESH™ durable and long-lasting freshness protection from Dow. "Not only does the marketplace benefit from these positive outcomes, but so do companies which will fuel future collaborations." "When companies like Fruit of the Loom and Dow collaborate to apply breakthrough technology to consumer products, positive outcomes occur," said Larry Ryan, business president, Dow Energy and Water Solution. Order your favourites online today and they’ll be delivered straight to your door.Odor protection and moisture wicking are the top two performance features consumers today desire and The Dow Chemical Company and Fruit of the Loom are introducing DUAL DEFENSE™ performance features that offer long-lasting odor protection and moisture wicking to its core men's underwear line. Our women’s underwear also includes a number of other style variations to suit your preferences, from g-strings and tangas, to Brazilians and bikini bottoms. They’ll help you taper your waist and thighs, giving you a shapely look and leaving you feeling confident. Fruit of the Loom Women's Eversoft Cotton Brief Underwear, Tag Free & Breathable, Available in Plus Size 4.5 (97,237) 15 98 19.96 FREE delivery Sat, Mar 25 on 25 of items shipped by Amazon Or fastest delivery Wed, Mar 22 MORE RESULTS Fruit of the Loom Women's Fleece Lined Thermal Underwear Set 4. If you want to look your best for a special occasion, check out our high-waisted shaper briefs and shaper shorts. They’re ideal if you want to buy in bulk. If briefs are your preferred style of women’s underwear, then check out our 2- and 3-piece packs. They all come in numerous fun and classic colours and patterns. Many of them are made from 100% cotton, while many come in a blend of soft nylon and elastane. We offer a variety of women’s panties, from g-strings to briefs, as well as 2-, 3- and 5-piece packs of panties, in case you need to replenish your everyday or special occasion underwear.įor optimal comfort, try out our selection of women's briefs. ![]() Feel both confident and comfortable in our range of women’s underwear.
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